6 Steps to Free Publicity: ''For Corporate Publicists or...

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Business & Economics - Sales & Marketing
6 Steps to Free Publicity: ''For...

6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

Name: 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
ISBN: 9781564146755

Marcia Yudkin

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Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime. It also covers: o Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. o How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. o Performing on radio, TV, or the Web like a pro. o How to be easily found through the search engines.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2003

In lần thứ:

Revised

Nhà xuát bản:

Career Press

Ngôn ngữ:

english

ISBN 10:

1564146758