Outcomes Over Output: Why customer behavior is the key metric for business success
Josh Seiden
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do.Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.
Năm:
2019
Nhà xuát bản:
Sense & Respond Press
Ngôn ngữ:
english
Trang:
64
ISBN 10:
1091173265
ISBN 13:
9781091173262
File:
EPUB, 191 KB
IPFS:
,
english, 2019
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