Service Management: An integrated approach
Mr Bart Van Looy, Paul Gemmel, Roland Van Dierdonck
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
Năm:
2013
In lần thứ:
3
Nhà xuát bản:
Pearson
Ngôn ngữ:
english
Trang:
544
ISBN 10:
027373203X
ISBN 13:
9780273732037
File:
PDF, 5.85 MB
IPFS:
,
english, 2013
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